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Content Marketing Writing Process

Planning is important for the marketing content writing process, so you get the results you want. PLANNING + STRATEGY + COMPELLING WRITING = CONTENT MARKETING SUCCESS I often get asked about my process, so here you go! STEP 1: CONTACT You contact me, and we discuss...

Pro Tips on Working From Home

Pro Tips on Working From Home

There has been an influx of people working from home since the worldwide pandemic of COVID-19, and many of you are new to this new lifestyle. I've been working from home since 2004, so I thought I would share some tips to help the rest of you who are new to this. I...

Frequently Asked Questions (FAQ)

final How did you get started in this line of work? There's a story behind that, and you can find it on my About page. What do you write? I write marketing materials for businesses, and articles for publications (online and in print). See my list of services here....

What Is a White Paper, and Why Does Your Brand Need One?

The Business Dictionary provides two definitions for a white paper. First, a white paper can be defined as “a concise report that informs readers about a complex issue, often used to convey an organization's philosophy and persuade potential customers. This type of...

How to Distribute a Press Release

After you write a press release you'll need to distribute it to get it in front of journalists and bloggers. You can do this yourself or use a distribution service. Pitching the Release Yourself Before pitching your release, make sure you do enough research to know...

Writing a Press Release

A press release, also known as a news release or a media release, is typically a written communication distributed to media outlets providing information about a particular newsworthy matter. Releases also come in various non-traditional forms: social media, video,...

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